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Happy Women's Day - Up to 38% OFF More details

HK$100 OFF on your first online order

💐Happy Women's Day💐

- Selected items 38% OFF
(Discount code: 38OFF)

- Buy 2 get $38 OFF*
Buy 3 get $138 OFF*
Buy 4 get $238 OFF*
*regular-priced items except Tri-Air Lite

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11.11 Membership Privileges

Register now and opt-in for marketing notifications, be the first to know our promotion offer!

All our members receive the following benefits.

- HK$100 OFF and double points on your first online order
- Earn reward points for online & offline purchase
- Birthday offer
- Be the first to know about new arrivals & offers

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NON-WIRED

Soft, non-wired bras for incredible comfort all day, everyday

Select model Model:
116 items
123 ... 5

THE
PERFECT
FIT

We believe that every woman deserves to have a perfectly fitting bra. No digging in. No slipping straps. No leaving marks. Just pure comfort. Visit one of our expert bra fitters in-store or use our online fitting guide to discover your perfect fit now.

What is a non-wired bra?

A non-wired bra is a wire-free design that provides the same comfort and support to your bust. Don't be fooled by what others call these as the 'soft bras' - non-wired bras are just as good as wired bras and are a great bra choice thanks to enhancements in fabric technology and improvements in tailoring techniques. Want to move away from wired bras completely? Explore our sloggi Zero Feel collection for another lingerie style that's well-loved by our customers!

Are non-wired bras good for you?

Non-wired bras are the perfect option for lounging around the house on weekends, sleeping in or simply if you don't like underwire! Consider various bra designs based on your outfit styles and personal preferences - not that a non-wired bra is better, but that a suitable bra best picked for your style and comfort will be a good for you! Speaking of styles, explore our deep-v bra collection or the T-shirt bra collection for a well-complemented wardrobe of lingerie pieces (and yes girl, you need it!).