Perfect fitting bras designed for people who crave unrivalled comfort
THE
PERFECT
FIT
We believe that every woman deserves to have a perfectly fitting bra. No digging in. No slipping straps. No leaving marks. Just pure comfort. Visit one of our expert bra fitters in-store or use our online fitting guide to discover your perfect fit now.
Ladies, it is time to whip out the measuring tape and quickly take 2 simple measurements- one over and one under the bust (keep your bra on when doing this!). You can then convert your measurements using our size charts. Don't have a measuring tape? For your underbust, simply check what size T-Shirts you are currently wearing and check the cup size of your current bra. This is always a good starting place! We have loads of great fit advice and measuring tips to help you with this process here.
Knowing what the best fit for a bra should look like can help you pick the right bra - but just how do you know? You should definitely check for the bra's side seam, if it sits too far forward or back, try a different cup size. If your bra is riding up or not sitting flat, try a different size too. Can't quite imagine what that looks like? Check out our bra fitting tips and other guides to help you decide if a bra is right for you.
If you are shopping online and worrying about how that bra would fit, check out our bra size chart and some tips to take the best bra measurements before you place that order! And yes, we have a \bra size calculator for you to try out too! No more guesswork when you are bra-shopping!
Nursing bras have a special front panel and clip, that can easily be undone and dropped down for discreet feeding. Maternity bras are usually wire-free and very comfortable to wear for the duration of your pregnancy and have an A frame design to support you while nursing.
There is no physical harm in wearing your bra to sleep. However, if you prefer greater comfort and still enjoy minimal support, Non-wired bras are the perfect option for sleeping in, lounging around the house on weekends, or simply if you don't like underwire! Our wire-free styles are comfortable and supportive, without the use of underwires. Discover our full range of non-wired bras!
