Triumph x Shuting Qiu 2025 Lunar New Year Collaboration

We are delighted to announce the launch of our exclusive Lunar New Year collaboration with award-winning Shanghai-based fashion designer, Shuting Qiu. This marks our second collaboration with the visionary designer, whose bold and romantic aesthetic perfectly aligns with Triumph’s dedication to celebrating women’s individuality.

Meet Shuting Qiu

Shuting Qiu, an award-winning Chinese fashion designer, has captivated the global fashion scene with her distinctive artistry. Since making her solo runway debut at Milan Fashion Week in 2020, Qiu has extended her presence to Paris Fashion Week, earning international acclaim. Her label embodies a refined femininity, defined by a “modern romantic” archetype that is bold, self-reliant, and inherently delicate.

Her creations push boundaries, venturing into asymmetry and silhouette experimentation. The vibrant silk jacquards, intricate embroideries, and harmony of floral and linear motifs in contrasting colors are a testament to her ability to balance boldness with delicacy. Her work empowers women by celebrating their complexity, elegance, and strength—values that resonate deeply with Triumph’s mission to embrace women’s multi-faceted selves.

Triumph x Shuting Qiu: Celebrate the Year of the Snake with Life and Prosperity

Shuting Qiu once again dazzles with her new collaboration with Triumph, delivering a collection that radiates beauty, life, and prosperity. This special Lunar New Year range draws inspiration from the Year of the Snake, with vibrant geo-print patterns resembling the sophisticated scales of a snake.

The design is further complemented by delicately embroidered flower blossoms with shimmering lurex touches, celebrating both feminity and festivity. Her floral patterns are inspired by the daffodil, a symbol of good fortune.

The collection introduces two exquisite bras, blending style and comfort:

• Non-Wired Push Up Bra: Featuring Triumph’s upgraded Tri-Air Lite cup, this bra offers the lightest push up yet, ensuring a natural, comfortable lift.

  Shuting Qiu Collaboration Non-Wired Push Up Deep V Bra

  

  To ring in the Lunar New Year in style, we collaborated with award-winning fashion designer Shuting Qiu once again to create this non-wired push up bra featuring our upgraded Tri-Air Lite cup delivering the lightest push up ever and adorned with a blend of snakeskin pattern and floral embroidery.

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• Wired Push Up Bra: Designed with breathable French-style cups, this bra offers a customisable push up solution thanks to removable moulded cookies.

  Shuting Qiu Collaboration Wired Push Up Bra

  

  To ring in the Lunar New Year in style, we collaborated with award-winning fashion designer Shuting Qiu once again to create this wired push up bra featuring a breathable iconic French cup with removable padding to create a customised alluring cleavage and adorned with a blend of snakeskin pattern and floral embroidery.

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Pair these bras with coordinating briefs for a complete look:

• Hipster Brief: A mid-rise silhouette that provides a flattering fit.

  Shuting Qiu Collaboration Hipster

  

  To ring in the Lunar New Year in style, we collaborated with award-winning fashion designer Shuting Qiu once again to create this hipster brief adorned with a blend of snakeskin pattern and floral embroidery.

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• Tanga Brief: A low-rise design for a fashionable and contemporary style.

  Shuting Qiu Collaboration Tanga

  

  To ring in the Lunar New Year in style, we collaborated with award-winning fashion designer Shuting Qiu once again to create this fashionable tanga brief adorned with a blend of snakeskin pattern and floral embroidery.

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Complementing the intimate apparel, Shuting has crafted luxurious loungewear that exudes elegance and comfort:

• Silk Knee-Length Robe: With a relaxed fit and printed silk fabric, this robe is the ultimate statement of luxury.

  Shuting Qiu Collaboration Robe

  

  To ring in the Lunar New Year in style, we collaborated with award-winning fashion designer Shuting Qiu once again to create this premium silk robe adorned with exquisite snakeskin pattern.

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• Silk Slip Dress: Designed with a delicate low back and adjustable shoulder straps, this sophisticated dress falls just above the knee, effortlessly stylish.

  Shuting Qiu Collaboration Slip Dress

  

  To ring in the Lunar New Year in style, we collaborated with award-winning fashion designer Shuting Qiu once again to create this luxurious slip dress intricately adorned with a blend of snakeskin pattern and floral embroidery.

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Each piece in the Triumph x Shuting Qiu collection combines artistry and innovation, celebrating the New Year spirit with refined craftsmanship and intricate design.

Shuting Qiu on Her Inspiration: An Exclusive Interview

Dive into the creative process and discover the artistry behind this collaboration with our exclusive behind-the-scenes interview with Shuting Qiu. Watch the video below and explore how her vision brings this special Lunar New Year collection to life.

Celebrate the New Year in style with Triumph x Shuting Qiu exclusive collection—a tribute to femininity, artistry, and prosperity.