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Posted on January 08, 2025
This Lunar New Year, join us in celebrating the season of new beginnings with style, comfort, and grace with our Blooming Delights campaign. Unveil your inner blossom with Triumph’s Lunar New Year collection featuring Tri-Air Lite Delight,Sensual Spotlight and an exclusive collaboration with award-winning fashion designer Shuting Qiu.
Like flowers, women are resilient. This blossom-inspired design is a tribute to the resilience, elegance, and inner strength that every woman embodies. Inspired by the beauty of nature and women, Blooming Delights features stunning floral patterns that symbolize life and prosperity. Through the art of dance, we showcase the power and elegance of women, perfectly capturing their vitality and freedom. Triumph celebrates woman's individuality and encourages them to embrace their multifaceted selves.
The campaign was brought to life through the lens of renowned Shanghai-based photographer, Leslie Zhang JiaCheng, known for his bold yet romantic portrayal of contemporary Chinese culture and poetic representation of daily objects.
(Remark: the behind-the-scenes video is not shot by Leslie Zhang)
More than just a lingerie collection, Blooming Delights is a heartfelt wish for a blooming Lunar New Year. Join us in embracing the season of new beginnings and celebrating the inner strength of women in all their forms. Our collection is designed to make every woman feel empowered, comfortable, and radiant, echoing the rich tapestry of life experiences that define who they are today.
Wishing you a blooming new year! May you blossom beautifully like a flower.
