Wireless Bras

A non-wired bra is a wire-free design that provides the same comfort and support to your bust. Don't be fooled by what others call these as the 'soft bras' - non-wired bras are just as good as wired bras and are a great bra choice thanks to enhancements in fabric technology and improvements in tailoring techniques. Want to move away from wired bras completely? Explore our Sloggi Zero Feel collection for another lingerie style that's well-loved by our customers

Although non-wired bras couldn’t give the same strong level of support as wired bras, advanced fabric technology and tailoring techniques are incorporated in the design to ensure it will give you enough support, even if you have large bust sizes, together with natural push-up and better comfort.

Non-wired bras are the perfect option for lounging around the house on weekends, sleeping in or simply if you don't like underwire! Consider various bra designs based on your outfit styles and personal preferences - not that a non-wired bra is better, but that a suitable bra best picked for your style and comfort will be good for you! Speaking of styles, explore our deep-v bra collection or the T-shirt bra collection for a well-complemented wardrobe of lingerie pieces (and yes girl, you need it!).

The main advantage of wireless bras is that it provides a high level of comfort and does not cause the feeling of pressure on your chest. Without metal underwires that pinch or poke your skin and ribs, wireless bras are lighter, breathable, fit flexibly with your body curves to not restrict your breasts’ natural movement, perfect for women who highly value comfort.

It may be less supportive as wired bras because of the absence of metal underwires. Therefore, for women who want extra support or a more defined breast shape, wireless bras may not be able to fully satisfy their needs.